About me
Hi, I’m Trevor
I think photos of you doing what you love are one of the best ways you can build connection and trust with your customers.
Of course, I’m a photographer, so I might be a little biased.
But here’s the thing, we’ve lost much of the connection we once had with the people who make the things we wear, use and enjoy every day.
More and more, people want to shop locally, support independent businesses and understand the story behind what they buy. They want to know who made it and how it was made.
That’s where natural, honest brand photography comes in.
Showing the process, the workspace, the tools and the person or people behind a business helps create connection in a way that just words and pictures of the finished item rarely can.
My story
My dad was a photographer, I grew up surrounded by cameras, photo gear and conversations about photography. You could say, photography is in my blood.
As a teenager, I was my dad’s unofficial assistant. I carried equipment, changed film, helped in the darkroom and spent countless hours watching and learning. Eventually allowed to use the studio and darkroom myself I had the opportunity to play and experiment.
It was an education many photographers would envy. Photography wasn’t just something I did occasionally, it was everyday life.
I’ve always taken photographs. Sometimes more seriously than others, but there’s almost always been a camera in my bag or nearby.
When I was younger, I imagined photography would become my career, but life had other plans.
Photography is a difficult industry to break into, and like most people, I needed to earn a living.
Instead of photography, I followed my passion for fitness and natural health and trained as a massage therapist. Eventually I opened my own clinic, and spent years working with my hands, helping people move and feel better in their bodies.
But photography never went away and the idea of one day starting a photography business stayed with me over the years.
Then my dad started losing his sight.
Today, he’s officially blind. He does still own a camera, although he can’t really use. But it keeps him connected to photography which still fills his thoughts and was such a huge part of his life.
Watching my dad lose his sight was a wake-up call for me.
It made me pause and think, you never know what might be around the next corner. And if I really wanted to make that dream of becoming a photographer reality, I should start now.
So, I decided to start a small photography business taking photos that have a purpose, working with people who inspire me.
I’ve always been drawn to editorial and documentary style images, the type of photos my dad took for local newspapers. People at work. People making things. People surrounded by the things that tell their story.
Makers. Craftspeople. Artists. Small and Independent businesses. People who are driven to create, who care about what they do, and the communities that surround them.
I create natural and organic photographs that show who they are, how they work and what makes them different.
Because people want to buy from people they recognise, like and relate to. People like you.
Photography that captures who you are, how you work, and what makes you different.
Film or digital
I love digital photography, but I also love shooting film. They’re very different, and that’s what makes it fun.
Digital cameras are incredible, they can do things photographers could only dream about 20 years ago, and the creative freedom they give you is amazing. Plus the fact you can review as you got along, even tethering to your laptop for instant preview and editing.
Film, on the other hand, is completely different.
Loading film in the camera is a ritual. Shooting is slow, deliberate and purposeful. And you never know what you’ve got until you get in the darkroom.
With film, you typically have 36 frames on a roll of film, with digital you’ve got 3000 on a 256gb memory card. That’s a huge difference!
Film and digital each bring something different to the table.
I love them both for different reasons, but together they offer so many possibilities for capturing the heart and soul of your craft and business
On most projects I shoot a bit of both, digital first and when I’m happy with the scene I’ll throw in some film shots too.
Tell me a little about you and your business
and let’s have a chat about how organic and natural brand images could help you connect with your customer base